Apparently, luxury purchasing Chicagoans are bored by Dom Perignon.
According to this great article in the WSJ, Midwesterns tend to be larger in size than their coastal counterparts and love to wear the color black. Chicago residents favor “practical well-established brands” like Christian Dior and North Face.
Practical? I am thrilled to learn that the purchase of a Dior bag is sensible!!!
Chicago ladies also like the brands: Victoria’s Secret, Nine West, Banana Republic, and Express.
Luxury purchases are up in the Midwest too (still down in NYC). Looks like you all have been hitting up the Mag Mile!