El-Yes: I Do! Do You?
Friday, June 15, 2012 
It's wedding season! And I'm on the road again.
This weekend, I am off to Washington D.C. for the wedding of a college bestie/ roommate. I am writing this post from the United Lounge while sipping an early morning latte. Obviously, I have already scoured Ohare for El-No material (fanny packs seem to lurk in the hallways during these early morning hours).
For all of you brides-to-be out there, I have one heck of a "something new" for you. Anyone want at $10,000 Kenmore kitchen makeover? How about being the star of a reality TV show? Got your attention?
The Kenmore brand is riding the wave of wedding season excitement by seeking eight brides-to-be from across the country to be featured in one of eight episodes that will air this summer. The cast and audience will receive the wisdom of the wedding world from leading experts in preparation for their big day.
Through TODAY (June 15) brides-to-be can audition for Bridal Wave. It’s as simple as applying on Facebook with a short video describing yourself and your wedding plans. Throughout the series each contestant will host a blog on Kenmore.com to share tips, provide inspiration, ask questions and receive advice from readers. At the end of the series the bride-to-be with the most reader and viewer engagement – via total number of comments, likes and interaction – will be awarded a $10,000 Kenmore kitchen makeover.
Already tied the knot? Don't miss out on the fun. Starting July 14, three pre-wave episodes will air to include advice from couples married for 25 years as well as newlywed knowledge from last year’s Bridal Wave cast members. The eight-week series premieres on August 4 airing on Saturdays. During each episode, brides will be joined by leading industry insiders to plan the wedding of their dreams – from honeymoons to catering, makeup and DIY, all the wedding bases will be covered. Participating experts include Debi Lilly, named by Oprah Winfrey as a best pro and owner of A Perfect Event and Toni Federici, founder of Headpieces.com as featured in Martha Stewart Living.
To attend the live Saturday episodes at the Kenmore Craftsman Brand Live Experience, visit www.facebook.com/kenmore the Monday before each episode to request a ticket. Attendees will be selected by lottery. For a complete schedule of the show or to view the live video stream please visit www.facebook.com/kenmore.
A local Chicago production with a national following, Bridal Wave offers business benefits for potential sponsorships through viewer and reader exposure. To learn more about sponsorship opportunities for Bridal Wave please contact Gustavo Leone at Gustavo.Leone@kcdbrands.com.
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